Press release

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Reflex Printed Plastics wins IAPHC “Bes= t of the Best”=

Lenticular Award

Reflex = is one of 6 HumanEyes customers, out of 19 lenticular entrants worldwide, recogniz= ed in the IAPHC International Gallery of Excellence

Jerusalem, Israel; July 15, 2008 - HumanEyes Technologies is pleased to announce that its customer Reflex Printed Plastics of Kent, U.K. has been recognized with the Inaugural Best of the Best Lenticular Award in the IAPHC Best Use of Lenticular category. The company also won a Gold Award for a Guinness Brewery poster job.

Reflex' Best of the Best submission, entitled "The Magic Box", is a self-promotional piece the company created to showcase the breadth of its lenticular capabilities. The Magic Box contains a variet= y of items, including: coasters, a mouse pad, a wand, postcard, and an informati= on booklet. All were designed with a mystical motif and employ morphing, anima= tion, flipping and/or 3D techniques. Three lenticular lenses at 62 lines per inch= , 75 lpi and 161 lpi wer= e used in the production of the box content.

An additional Reflex submission, a rugby poster printed for Guinness Brewery, received a Gold Award in the contest.

"We were determined to wow both the experts and those new= to the field of lenticular," says Bryony Webb, Client Liaison Executive at Reflex Printed Plastics. "In creating the pack we have extended previo= usly perceived boundaries of lenticular use. We worked very closely with design agency Bussroot to ensure that the final produc= t both challenged and complemented the lenticular media. The Magic Box is a promotional showcase for the capabilities HumanEyes' lenticular software gi= ves us."=

Five additional HumanEyes customers submitted a wide range of lenticular entries that received an IAPHC Best Use of Lenticular Award. The= se include:<= br>
·   Acuity Printing of Ontario, Canada, Silver and Bronze awards
·   Palaimon Solutions, Inc. of Ontario, Canada, , 3 Gold, 3 Silver, 1 Bronze
·   Hirt &a= mp; Carter of Durban, South Africa, 2 Gold, 2 Silver, 1 Bronze
·   Rochelle Printing, Inc. of Illinois, USA, Gold=
·   Tatry of Monterrey, Mexico, 1 Honorable Mention

Comments Lesley Addy, Executive Vi= ce President of the IAPHC, "The capabilities all of the entering firms sh= owed were absolutely stunning; they should all be exceedingly proud of their accomplishments. Congratulations to all who entered and who are using this technology, and our thanks to HumanEyes for sponsoring this new and exciting category in the IAPHC International Gallery of Excellence."
3D"Reflex Reflex's Winning Entry, The<= i> Magic Box
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Addy continues, "This year the number of spectacular 3D and lenticular entr= ies in our International Gallery contest was unparalleled, with submissions from graphics professionals and companies around the world. The HumanEyes Lentic= ular category in this competition is evidence that lenticular is becoming increasingly important as a product differentiator and a mechanism for ensu= ring that promotional efforts stand out from the crowd. Companies like HumanEyes are helping to facilitate this trend by making lenticular creation and production more accessible than ever before." More information on = the IAPHC is found at = www.iaphc.org.

About HumanEyes Technologies Ltd.
HumanEyes Technologies Ltd., with offices in = Jerusalem and , provides a complete solution for the creation and printing of 3D and other lenticular special effects like flip, motion, zoom and more. The award-winn= ing company develops software for printers, graphic artists and photographers, = that enables them to professionally and easily create amazing lenticular applications for advertising, packaging, POP, events etc. HumanEyes' softwa= re solutions offer an easy to use and intuitive human interface as well as a minimal learning curve. The company applies vast lenticular experience and knowledge to its products and provides extensive professional services = that get customers up to speed - quick and smooth.   = www.humaneyes.com

HumanEyes' Board of Directors includes: Benny Landa, founder and former CEO of Indigo (now a division of Hewlett-Packard); Duby Hodd, HumanEyes's CEO; Yoa= v Chelouche, former President and CEO of Scitex; = Mimi Sela, CEO of Landa Ventur= es; Alon Dumanis of the Van-L= eer Group and Gideon Ben-Zvi, former CEO and co-fou= nder of HumanEyes, Ligature and Wizcom.

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All products and services are trademarks or registered tradema= rks of their respective owners and are hereby acknowledged.

HumanEyes Media Contact =

Helene Smith, HSPR

email: smith@helenesmith.com

phone: +1 321 388 6511