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HumanEyes and Caldera Graphics Showcase First

RIP-based Lenticular/Special Effects Printing at SGIA 200= 7

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OEM partnership allows Caldera to offer FlipMax lenticular module, powered by HumanEyes, with new Super 7 RIP update

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Jerus= alem, Israel; Strasbourg, France and Orlando, FL (SGIA 2007) – October 24, = 2007 — HumanEyes Technologies and OEM partner Caldera Graphics today annou= nce that Caldera, the French RIP software leader in large format imaging and production workflow, has integrated HumanEyes technology into its latest RIP update -- bringing easy-to-use lenticular imaging (special effects) capabilities directly into RIP-based, wide-format printing workflows. HumanEyes has redefined lenticular imaging = with patented solutions for digital and conventional graphic arts applications. Caldera is demonstrating this new capability at the SGIA 2007 exhibition be= ing held in Orlando, Florida from October 24-27, in Caldera booth 0200. =

In this first implementation resulti= ng from the partnership announced at FESPA earlier this year, Cal= dera’s new SUPER 7 update for its RIP software products, including CopyRIP, CopySHO= P, ReproSHOP, VisualRIP, VisualRIP+ and GrandRIP+,= now includes a new option called FlipMax, which is powered by HumanEyes Technologies. Caldera is also a master distributor of HumanEyes products. <= /span>

“Lenticular printing is starting to interest many people in the wide-format Industry because of the ‘sensorial’ experience it conveys, and the added value it has for customers. Lenticular effects have a far stronger impact t= han a standard poster,” says Caldera Graphics CEO, Joseph Mergui.<= /span>

He adds, “This is the first in-RIP implementation of lenticular technology on t= he market, enabling our customers to create and print flip effects directly from their RIP interface. This gi= ves them the opportunity to quickly and smoothly enter the realm of lenticular production.”

“As the demand for 3D and flip effects continues to accelerate, we are pleased to be working with the lenticular software leader, HumanEyes Technologies, to bring these new capabilities to our customers. HumanEyes provides the best lenticular solut= ions on the market and our RIPs are the most precise for printing lenticular ima= ges – a great match!” Mergui concludes.=

More…

HumanEyes and Caldera Graphics at SGIA…2/2

Says Du= by Hodd, HumanEyes CEO, “In partnership with Caldera, our goal is to ens= ure that lenticular imaging= is readily accessible to wide format printers in the most streamlined, cost-effective and efficient workflow possible. As a master distributor of our pro= ducts, and as the first to integrate lenticular technologies into a RIP, Caldera is positioning itself as an innovator. We look forward to working further with Caldera to expa= nd the capabilities and revenue opportunities for the specialty print segment.”

HumanEyes solutions give wide-format print service providers the opportunity to incorporate 3D and lenticular effects into their portfolio as unique, added-value services and as a strong point of differentiation. HumanEyes provides end-to-end solutions for easy content creation, design and product= ion of printed lenticular projects. HumanEyes software is being used professionally to create printable 3D, flips and animated images – fo= r an extensive range of wide-format printing applications.

Abo= ut Caldera Graphics

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<= span style=3D'font-size:10.0pt;mso-bidi-font-size:12.0pt;font-family:"Century Go= thic"; mso-bidi-font-family:"Times New Roman";color:windowtext'>About HumanEyes Technologies Ltd.

HumanEyes Technologies Ltd., with offic= es in Jerusalem and New York, has

developed and patented simplified methods for creating stereo 3D pictures. Using mathematical algorithms developed at the Hebrew University, the software overcomes optic= al limitations that have existed for over 90 years, to allow creation of a new standard in 3D pictures. It has been determined that advertisements created using this technology result in dramatically increased impact on the viewer= .

HumanEyes' Board of Directors includes: Benny Landa, founder and former CEO of Indigo (now a division of Hewlett-Packard); Duby Hodd, HumanEyes' CEO; Yoav Chelouche, former Preside= nt and CEO of Scitex; Mimi Sela, CEO of Landa Ventures; Alon Dumanis of the Van-Leer Group and Gideon Ben-Zvi, former CEO and co-founder of HumanEyes, Ligature and Wizcom.

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All product and service names are trademarks or registered trademarks of their respective owners and are hereby acknowledged.

Caldera Media Contact:=

Sébastien Hanssens, = VP Marketing and Communication

email: sh@caldera.eu

phone:= +33 388 103 986

<= span style=3D'font-size:12.0pt;font-family:"Century Gothic";mso-bidi-font-family= :"Times New Roman"; color:windowtext'>HumanEyes Media Contact;

Helene Smith, HSPR

email:= smit= h@helenesmith.com

phone:= +1 321 388 6511