For Immediate Release

July 21, 2008

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Be= th Povie &nbs= p; &= nbsp; &nbs= p; &= nbsp; &nbs= p; &= nbsp; &nbs= p; &= nbsp; &nbs= p; &= nbsp; Helene Smith

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+1 518-793-2541, ext. 5482 &n= bsp; = ; &nb= sp; = &nb= sp; = &nb= sp; = +1 321-388-6511

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Finch Paper Retains Helene Smith Public Relations

HSPR Repre= sents Finch Paper for Digital Printing

Glens Falls, NY & Orlando, FL — Finch Paper, LLC and Helene Smith Public Relations & Marketing Communications (HSPR) today announce that HSPR is representing Finch in supporting its premium uncoated paper products. HSPR will work with Finch executive and marketing teams to promote the company's uncoated paper product line for digital printing, and= its activities in the digital printing/graphic arts markets.

"The beautiful, 200 year old stone mill that anchors this amazing company is home to a talented and dedicated group of professionals = who care about making great paper without compromising anything – especia= lly the environment. It’s a privilege to be asked to represent a company = that balances tradition and timeless customer service ideals with high-quality, state-of-the-art offerings for traditional and digital printers,” say= s Helene Smith, founder and principal of HSPR.

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Anthony McDowell, vice president of sales and marketing= at Finch Paper says, "We are confident that HSPR's knowledge of digital printing technology, combined with its track record in providing communications services in the graphic arts and imaging space, wi= ll give Finch premium uncoated papers maximum visibility in the marketplace. We look forward to sharing an exciting and successful future."=

Finch Paper is an independent, single-mill manufacturer compet= ing against multi-national conglomerates, and prides itself on its “high-touch” customer experience and tremendous flexibility in meeting customers’ needs. Finch Papers has one mill, four paper machines and a team of peo= ple who work hard every day to produce outstanding paper with minimum impact on= the environment, and who always seek to deliver a level of value and service th= at exceeds customers’ expectations.

Fi= nch recently unveiled a new brand identity as simple and friendly as the company’s business practices. “Doing business with Finch is like working with a small, neighborhood business — and that’s a key message that we will be working with Fi= nch to convey,” says Smith.

An= other story unique to Finch is its commitment to minimizing its impact on the environment. The Finch Paper = mill has been located in the City of Glens Falls, NY, on the banks of the Hudson River and at the edge of the famed Adirondack Mountains, for more than a century. The company was a leader in the development of professional, responsible forest management in the early years of the 20^th century, and hired one of the nation’s first professional foresters.<= span style=3D'mso-spacerun:yes'> After caring for more than 160,000= acres of Adirondack forestland for generations, Finch Paper recently sold those l= ands to The Nature Conservancy (TNC) in a landmark environmental agreement throu= gh which Finch foresters continue to care for the lands on TNC’s behalf.

In addition to its forestry commitment, Finch Paper has achieved environmental innovations throughout its fully integrated mill for pulp and papermaking.<= o:p>

About HSPR

Helene Smith Public Relations & Marketing Communications (HSPR), headed by Helene Cohen Smith and Judy Sweeney, has served business-to-business sectors since its establishment in 1993. HSPR speciali= zes in technology categories such as publishing and imaging.<= /p>

HSPR provides a range of public relations and marketing communications consulting services, from market research and strategic coun= sel to copywriting, event management, and publicity. Clients include: Alwan Col= or Expertise, Finch Paper, the Ghent PDF Workgroup, HumanEyes, Integrated Color Solutions, Printing Association of Florida/Graphics of the Americas, PIA/GA= TF (including the Digital Printing Council), and Xanté.

About Finch Paper

Finch Paper LLC is widely recognized for the quality of its uncoated printing papers, its industry-leading customer service, and its commitment to sustainable forestry. Finch Fine® text and cover, Finch C= asa Opaque, Finch Opaque and the Finch Digital portfolio are popular choices for corporate marketing materials, direct mail, book publishing, and business office use. All Finch Fine® and Finch Casa Opaque products are Forest Steward Council (FSC) Chain-of-Custody Certified, and all of the fiber util= ized by Finch Paper across its product line is certified by the Sustainable Fore= stry Initiative® (SFI) program. As part of a landmark environmental partners= hip with The Nature Conservancy (TNC), Finch foresters manage more than 160,000 acres of forestland owned by TNC in New York’s famed Adirondack Regio= n.

Fi= nch Paper samples can be ordered at www.f= inchpaper.com. For more information on Finch Paper, please call (800) 833-9983 or contact = your local Finch Paper merchant (directory available at finchpaper.com).

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All products and services are trademarks or registered tradema= rks of their respective owners and are hereby acknowledged.