PIA/GATF DIGITAL PRINTING COUNCIL AND E-BUSINESS COUNCIL PRESENTS: GO BEYOND WITH DIGITAL

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PIA/GATF’s Digital Printing Council and =

E-Business Council Present:

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GO BEYOND WITH DIGITAL

Special Half-Day Event Uniquely Focused on Digital and Internet Enabled Printing

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In Partne= rship with Printing Industry of Illinois/Indiana (PII)

SEWICKLY, PA – March= 27, 2008 -- Immediately following this year’s Offset and Beyond Conferenc= e, the PIA/GATF Digital Printing (DPC) and E-Business (EBC) Councils will host= a special half-day long event featuring five engaging sessions on a variety of digital and Internet-enabled printing topics. Printing executives are invit= ed to attend this open, interactive forum for the digital printing community to learn about the latest trends and innovations in VDP, 1:1 marketing, Web-to-print, and digital sales strategies.

The Go Beyond with Digital event will take place on Tuesday, A= pril 29 from 10 am to 3 pm at the Renaissance Schaumburg Hotel & Convention Center, Schaumburg, IL. The event is beings held in partnership with Printing Indust= ries of Illinois/Indiana (PII).

“I’m encouraging our members and all printers to t= ake advantage of this exceptional opportunity to get the latest information on digital and internet printing,” says PII president, Polly Jensen. “Many printers are incorporating these capabilities into their busine= ss model; this session will help printers to profit from digital.

“No one understands us better than PIA/GATF, and I appla= ud their work in digital print supplier and standards initiatives, where they = are lobbying for hard-working print organizations like you. The DPC and EBC will give us a no-nonsense, practical look at how to survive and more importantl= y, grow, in the digital marketplace.”

Attendees will benefit from five concise sessions including a working lunch:

·      = The Big Picture: A Macro View of the Digital Printing Landscap= e

·      = Developing Your Business and Finding Your Customers=

·      = A Taste of Digital -- Enjoy lunch while representatives from Adobe, Canon, EFI, Heidelberg, HP, Kodak, and Xerox each invite attendees to join them at “topic tables” fostering a discussion of special topics in digital printing.

·      = Selling Digital --The tactics and techniques that successful salespeople have used for communicating the value of digital print to both = new and existing clients.

·      = Getting By with a Little Help from Your Friends: Resources that Keep You Ahead

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The = cost is $50 for PIA/GATF members and $150 for non-members. For the full schedule and registra= tion information for the Go Beyond with Digital event visit: www.gain.net.

About PIA/GATF

PIA/GATF is= the world's largest graphic arts trade association representing an industry with more than 1.2 million professionals. It serves the interests of more than 12,000 member companies. PIA/GATF, along with its affiliates, delivers prod= ucts and services that enhance the growth, efficiency and profitability of its members and the industry through advocacy, education, research and technical information. For more informa= tion about PIA/GATF visit http://www.gain.net.

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Media Co= ntact:
Helene Smith
HSPR
+1 321-388-6511 tel
smith@helenesmith.com<= /o:p>

All products and services are trademarks or registered trademarks of th= eir respective owners, and are hereby acknowledged.

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