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PIA/GATF's Digital Printing Council Announces New Set of Marketing 4 Digital Research

Third in the groundbreaking M4D series delivers insight on 8 specific vertical market segments

SEWICKLEY, PA - February 16, 2007 - PIA/GATF's Digital Printing Council (DPC) announces the availability of the latest set of reports from its groundbreaking Marketing 4 Digital (M4D) research project. This latest set of reports is the third in the M4D series giving digital and conventional printers the information and insight they need to sell their services to specific vertical market segments. This 3rd set brings the number of vertical segments covered, thus far, to 24.

The newest set of reports focuses on: Food Services-Wholesale; Food Services-Retail; Associations; Higher Education and Training; Publishing (Books, Magazines and Newspapers); Sports and Entertainment; Pharmaceutical (Drug Manufacturers), and Fund Raising.

"M4D research is one of the most powerful and practical tools available as part of the DPC and PIA/GATF programs. What started out as an ambitious project has surpassed its promise, providing significant and applicable information to help printers succeed," says PIA/GATF President, Michael Makin.

Julie Shaffer, DPC's director, explains, "Our members are telling us that the M4D reports are making a real difference. M4D is helping them to reinforce existing strategies as well as develop new marketing pitches and programs to reach customers, which is in line with our core mission to help our members in building profitable digital businesses."

M4D - Powerful, Practical, Easily-Implemented Tools for Selling

Each report describes a specific industry, its trends, major companies, marketing budget, industry-specific terminology, print requirements and purchases, including digital printing opportunities. M4D helps sales staff “speak the specific language” - the internal lingo -- of vertical customers, and will give them a deep understanding of each segment's respective environments and unique requirements.

All Digital Printing Council Premier-level members receive the entire, initial series of 24 reports as a benefit of membership. In addition, the studies are available for purchase through the PIA/GATF bookstore. Packages of 8 reports each are priced at $199 per set for PIA/GATF members, and $500 per set for non-PIA/GATF members. The 24-part series can be purchased for $499 (members)/$1200 (non-members) through the PIA/GATF Bookstore at www.gain.net.

The complete M4D series includes:

M4D Set 1: Advertising Agencies; Health Care (HMOs, Hospitals); Cruise Industry (Hospitality and Tourism); Department Stores (Retail Trade); Gambling and Wagering (Casinos); Automotive Industry (Manufacturers and Dealers); Insurance and Real Estate (Brokerages).

M4D Set 2: Gas and Electric (Utilities); Hotel (Hospitality and Tourism); Office Supplies/Home Improvement (Retail Trade); Banks (Financial Services); Investment Companies (Financial Services); Travel Agencies (Hospitality and Tourism); Telecom (Utilities) and Professional Services (Legal, Accounting, etc.).

M4D Set 3: Food Services-Retail; Associations; Higher Education and Training; Publishing (Books, Magazines and Newspapers); Sports and Entertainment; Pharmaceutical (Drug Manufacturers) and Fund Raising

About Digital Printing Council

The Digital Printing Council (DPC) provides its members and the printing industry with informative tools and publications that are designed to help firms be more productive, efficient, and generate more sales with new digital technologies. The DPC offers two levels of membership, with the basic level included as a core service of PIA/GATF (Printing Industries of America, Inc. and the Graphic Arts Technical Foundation). DPC also makes available a Premier- level membership for individuals interested in even more in-depth, digital printing-related intelligence.

For more information, please visit the DPC web pages on: www.digitalprintingcouncil.com.

About PIA/GATF

PIA/GATF is the world's largest graphic arts trade association representing an industry with more than 1.2 million professionals. It serves the interests of more than 12,000 member companies. PIA/GATF, along with its affiliates, delivers products and services that enhance the growth, efficiency and profitability of its members and the industry through advocacy, education, research and technical information. For more information about PIA/GATF visit http://www.gain.net.

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Media Contact:

Helene Smith
HSPR
407-786-0040 tel
smith@helenesmith.com

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