![3D"Alwan](3D"A_100107_files/image001.jpg")
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Alwan Color Expertise is Impressing Graphic Arts Experts &am=
p;
Users Around the World IFRA is the Next Stop for Alwan Color Expertise, After
Enthusiastic Reception at Graph Expo |
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In just a few days, Alwan will bring its award-winning
technology and news of an important new partner that will benefit the
European marketplace to exhibit A765 at IFRA, scheduled for October 8-11 =
in <= o:p> "The true influencers in our industry know Elie's work,=
and
they are referring their own contacts to Alwan, as a result," says
Patrick Van Dam, Worldwide Marketing and Sales Director for Alwan. "=
It
made our official debut at Graph Expo much busier than we anticipated. Of
course we are very pleased about this." <= o:p> Prepress, Print, and Color
Professionals Crowd Exhibit During Graph Expo "Traffic at the Graph Expo booth where we were conducti=
ng
demos was brisk throughout the 4 day event," says Van Dam. &quo=
t;We
were very pleased by the welcome we received in <= o:p> In addition to existing customers like Sandy Alexander, which
has installed CMYK Optimizer at two client sites thus far; a number of
veteran color graphics experts --
including Don Hutcheson, Chairman of GRACoL and owner of HutchColor, and
consultant Jim Rich -- stopped by to see the latest developments from Alw=
an.
Famed color experts Taz Tally, RIT's Michael Riordan, and Pilot Marketing=
's
Dave Hunter gave copies of Alwan products away to selected attendees of t=
heir
color-oriented seminars at the concurrent conference. Van Dam says that t=
he
experts' positive references to Alwan drove many attendees to the booth f=
or
demonstrations. <= o:p> Distribution and Reseller
Partners Several industry distributors and resellers also expressed
interest in working with the company, which is already well-known through=
out
much of <= o:p> IFRA will Mark Debut of Important ISO 12647
Solution The
IDEALink Curve and Alwan CMYK Optimizer bundle announced at Graph Expo ma=
kes
G7™ proof and press calibration within reach of the majority of, if=
not
all, prepress and print providers. Van Dam says that Europeans will enjoy=
the
benefits of a similar concept in an announcement to be made at IFRA. IDEALink
Curve and Alwan CMYK Optimizer together do the complex color calibration =
and
conversion work needed for standardized print quality and faster producti=
on. "By
combining products designed specifically to make G7 proof and press
calibration as easy and affordable as possible; prepress and press
professionals will be able to achieve printing and proofing consistency
easily and at very low cost," says Dianne Kennedy, Vice President Me=
dia
Technologies for IDEAlliance, the 200-member strong industry association =
and
a center of influence for the industry in the Americas. "It's been, and will continue to be, a busy year; and we
won't have much downtime before we're up and running for drupa," says
Khoury. "Alwan is at an exciting, and pivotal, point in its growth; =
and
we are genuinely gratified to be bringing good technology and sound color
education to increasing numbers of organizations in the world." <= o:p> About Alwan Color Expertis=
e Alwan Color Expertise was founded in Lyon,
France, in 1997 by president Elie Khoury. His vision - to demonstrate how
standardizing and controlling color throughout every stage of production -
has resulted in the company becoming a world leader in standardization and
color management implementation. Today, Alwan provides software, consulta=
ncy
and training to key players throughout the graphic arts industry, from
printers to publishers and from software developers to hardware
manufacturers. Alwan Color Expertise offers a choice of four full-featured
software solutions within the Alwan CMYK Optimizer product family. Each
delivers specialized capabilities that enable all partners along the grap=
hic
production line to guarantee the color accuracy of their work, while ensu=
ring
optimum production further down the line. The different versions of Alwan
CMYK Optimizer can seamlessly communicate with each other via a Settings =
file
that is integrated within the software. Photographers, publishers and
printers can work using the same standards, in complete security.<=
span
style=3D'font-size:10.0pt;font-family:"Trebuchet MS";color:black'> Alwan C=
olor
Expertise has appointed specialist distributors for each of the targeted
market segments. An ever-growing number of leading pre-press manufacturers
are either bundling Alwan software with their products or recommending it
with their systems, such as Bodoni,
Chromix, Dalim, Gradual and PerfectProof. Visit www.alwancolor.com=
for
info. ## ## ## |
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[1] Elie Khoury has been a consul=
tant
to companies such as Apple, when he became involved in color management
implementation during the early days of ColorSync™. Khoury and Alwan
Color Expertise continue to provide consulting services, and Khoury himse=
lf sits
on numerous color standards committees worldwide.
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