Stepped-Up Communications Necessary to Support Enfocus Growth in the Americas
Ghent, Belgium and Orlando, USA – April 22, 2010 – Enfocus, a business unit of EskoArtwork, and Helene Smith Public Relations (HSPR) today announce that HSPR will represent Enfocus in the Americas.
“We’re making major moves in the Americas this year,” says Fabian Prudhomme, Vice President of Enfocus. “We need a dedicated communications firm to insure that the marketplace is aware of all the exciting new product, partner, and reseller additions we are planning.” Prudhomme says that HSPR successfully supported Enfocus for over a decade, including the launch of world-renowned PitStop and through the company’s acquisition by the former Artwork Systems, now part of EskoArtwork.
In 2010, Enfocus remains committed to helping all stakeholders in the graphic arts community to work smarter, and not harder, by bringing to market tools and solutions that reduce costs, eliminate errors and save time. The forthcoming IPEX release of PitStop Connect fulfills this commitment by bridging the gap between creative professionals and production with automatic file compliance and delivery. Enfocus has also taken the decision to expand the number of value-added resellers in the Americas, in order to answer increased need for on-site assessment, installation, and training on PitStop Server and Switch-based workflows.
“The development of PitStop Connect, which frees designers of creating print ready PDF files with intelligent, automated technology, exemplifies Enfocus’ willingness to even break convention if it will result in greater success for its customers,” says Helene Smith, managing director of HSPR.
“Enfocus is a first-class, worldwide brand that leads the field in innovation, technology timeliness, and superb customer and partner relations,” Smith says. “HSPR is elated to be back on board.”
About Helene Smith Public Relations
HSPR has served business-to-business sectors with public relations and marketing communications services since its establishment in 1993. HSPR specializes in technology categories such as publishing and imaging.
HSPR provides a range of public relations and marketing communications consulting services, from market research and strategic counsel to copywriting, event management, and publicity. Clients include: Elpical, Enfocus, Finch Paper, the Ghent PDF Workgroup, HumanEyes, InDesign Secrets, Integrated Color Solutions, Printing Association of Florida/Graphics of the Americas, and Xanté.
About Enfocus
Enfocus provides modular and affordable tools safeguarding job quality and enabling automation throughout the complete production chain. Innovative solutions improve communication between design and production while enhancing productivity and predictability through automation of routine tasks. Step-by-step deployment dramatically increases added value without forcing users to completely rethink their way of doing business. Well-known brands include Instant, PitStop and Switch. Enfocus is a business unit of EskoArtwork and has its headquarters in Gent, Belgium.
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Media Contact:
Helene Smith
HSPR
+1 321-388-6511
smith@helenesmith.com