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Truth or Consequences

• Managing Social Media: We’ve Been Doing It All Along

  The next crucial step is determining who should manage the social media efforts for your organization? Who is responsible for contributing relevant and interesting content via your various social profiles, 24/7?

• Haste Makes Waste: In PR, You Earn Attention Over Time

  Do Not Hire a Communications Firm Less than 2 Months Before a Major Event! A major event can refer to a tradeshow, conference, or a product, service, or company launch. If you think you’ll enjoy international fame and corresponding sales because you’ve gone to the trouble of “showing up” — and issuing a press release saying you’ve done so — you will be sorry.

• Tips on Being an Even Better Tradeshow Attendee

  We’re all over exhibitors when it comes to tradeshow follow-up, and with good reason: there are some amazingly big and even smart companies that have failed to make sure they get return on their tradeshow investment.