THE (EVER-EVOLVING) SOCIAL JOURNEY OF HSPR
HSPR has specialized in public relations and strategic communications for the graphic arts, imaging and publishing industries for two decades. We are proud to provide key counsel, recommendations, and programs which put dozens of companies, their solutions and their principals on the map.
Utilizing extensive resources, cutting edge communications vehicles, creativity, careful planning and long lasting relationships with key industry media and influencers, we work diligently to promote our clients and their products or services to their audiences.
THE LATEST IN INFLUENCER – BASED PROGRAMS
With the advent of social media, communications networks are multi-layered, more complex, and offer more access to participants. Doing our part to support communications efforts in keeping our clients’ messages flowing in the pipeline via fresh, organic content is critical.
SOURCES OF INFLUENCE
According to data compiled from Nielsen, Forrester, and Synovate, the marketing power of brand Advocates is as follows:
· 92% of consumers trust Advocates
· Advocates are the #1 influencer of sales
· 25% of consumers are Advocates
The strongest and most affordable influence on customer and prospect buying decisions is the opinion of influential Advocates and evangelists.
Zuberance, a market research firm, calls advocacy “The Holy Grail,” and defines it as active consumer support, promotion and defense of brands or products without pay or incentives.
THE CUSTOMER DECISION JOURNEY
HSPR is expert at identifying both the formal and informal communication networks where influencers and listeners, relevant to all of our clients, and the segments they are involved in, and participate.
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